People buy from people they like and trust and video is the most powerful way to build a relationship with new buyers.

Have you noticed how video is exploding on the web?  In he last two years it has grown from a novalty to a marketing nescesity mostly through the popularity of consumer video sites like Google® and YouTube®.  A recent report from Comscore® showed that in July 2007 75% of internet users viewed a video on the web.  This was up from 71% the previous month!  Users reported watching an average of two short web movies per day.

A recent survey conducted by market insight and information group TNS and commissioned by AOL and Google highlighted some other astounding results.

• 75 percent of the group of 18-54 year olds surveyed said they watched more video online than a year ago.
• 78 percent agreed that online video ads provide as much or more of the opportunity to learn about an advertiser than television
• 64 percent indicated they have taken action after seeing an online video
• 44 percent went to a company's web site
• 33 percent searched for the product or service
• 22 percent visited the physical store
• 21 percent discussed the product with friends or family

Unlike short 30-60 second televison commercials that push branding, Web Video Commercials engage and educate the viewers.  They do this with a time tested infomercial formula that engages, takes away objections and compells the customer to buy.